The Course Failed. His Bank Account Hit Zero. He Maxed Out His Last Credit Card, and so he Bet It All on One Offer

Here’s an entrepreneur you likely have heard of, or seen online, but his back story is one I bet you don’t know. And you should

You have seen the big beard, and the big claims.

The TikTok’s and the YouTubes

And definitely you have seen the gym bro energy.

But you probably have no idea that he came thisclose to never getting there.

Bold Bet #1

Years ago, he walked away from a well-paying job in consulting to open a gym. Everyone said he was crazy. He said he had a vision.

And he did it; he opened one gym. Then five more.

From the outside, it all looked like big success, but from the inside? It was all a big mess. Yes, he was able to get customers, but it was exhausting him. He was sleeping in the back office. Burned out.

No team. No margin. No life. He was living off of credit cards.

Actually, he was down to one. One credit card with a six-figure limit.

Bold Bet #2

He thought he could scale by selling a course, by teaching other gym owners how to do what he had done - how to get clients. He launched it. Spent everything building it.

And it flopped.

That is when he had the crazy idea.

What if he stopped trying to sell the course… and started selling the results?

He called a few gym owners and made a bold offer:
“I will fly out to your gym. Run the marketing. Take the sales calls. Fill your classes. You pay me only if I deliver.”

It was scrappy. Risky. Desperate.

But it worked.

One gym turned into ten. Ten into thirty. The new business. “Gym Launch” became highly profitable - $3M profit in 6 months, then $17M profit in the next 12 months.

And that guy you thought was just another bro on Instagram?

He built a hundred-million-dollar company.
He married his COO.
And they now run one of the most respected business portfolios in the country.

His name is Alex Hormozi.

The Takeaway

These days, especially with AI on the ascent, the entrepreneurial move is to mot teach, but to help people get results. That’s what Alex Hormuz did - and teaches - and that’s what pays the big bucks right now.

Steal This Strategy

📖 Book - 📖 Book – $100M Offers by Alex Hormozi
Copy Alex’s strategy step-by-step. A GREAT book!

🎥 Video – “How I Made My First Million” – Hormozi YouTube
The story of how he maxed out his card, bet on himself, and turned it around.

📖 Book – Your Small Business Boom!
Ready to get 100k followers? Create content that gets clicked? Unleash your small business superpower? My latest book shows you how!

Overnight Challenge

Think of one offer that has not worked for you. Now ask:

• What would happen if I guaranteed results?

• What if I did the scary part for them?

• What if I flew out, metaphorically or literally, and made sure they succeeded?

Your next big business might not come from the offer you made…but from the offer you were afraid to make.

About Steve

Steve Strauss is the best-selling author of The Small Business Bible (and 17 other books), Inc.’s small business columnist, a lawyer (non-practicing), and an entrepreneur. He sold his last venture, TheSelfEmployed.com to Mark Cuban & Zen Business. Need a ghostwriter or a newsletter for your business? Contact Steve!